Hey, I’m Charlotte,
welcome to my online office.
If you’re a food or fitness brand looking for copywriting and PR services, then I’m your girl!
This is me.
I dabble daily in copywriting and PR, am slightly addicted to Twitter and love eating, lifting and laughing in copious amounts.
And the best part?
This blend of skill, creativity and passion makes me the ideal buddy for your business needs.
The person behind the passion…
Let’s get to know each other a little before we set the world on fire with our collective talents! I’ve worked in marketing for over 9 years now, and have sprinkled my expertise across lots of businesses who all had one thing in common – they needed a great copywriter to put into words just how awesome their brand was.
Variety was the key to understanding various sectors, so I’ve worked across charity, fashion, local council, a regulatory body, business and consumer exhibitions plus corporate giant Tesco. Creating good quality copy for a brand of any size means that persuasive writing with PR potential has been honed into my super power! If you’re already excited enough to get in touch with me, drop me an email.
Building a huge portfolio of skills…
Experience is everything right? So although they may not have all been my idea of a dream job, they taught me everything I know about writing amazing website copy, emails, blog posts, articles and, the art of editing for maximum reader impact. When you hire me, you know you’re investing in an expert with the skills to help you pay the bills! Check out some cracking examples in my portfolio.
I used my blog to launch a business…
Knowing my techniques were top-notch, I decided it was time to explore my dream role. To help figure it out, I started writing a vegan-curious food blog LottieLovesFood.com, reviewing vegan products. I met the faces behind the brands and found a community full of passionate people who truly valued food, fitness and health.
I also heard many stories of them being awed by agencies who promised to write brilliant copy and provide the most amazing PR services that money could buy, for an (unsurprisingly) huge fee.
The results for them were ‘meh’ at best.
Page after page of generic website or blog content was churned out, alongside tired press releases that were published in places they’d often never heard of. They were simply one of many clients who needed to be juggled as and when there was time.
No one ever took the time to get to know them as founders, to understand the uniqueness of their brand, or to understand their own distinctive tone of voice.
I realised that if I wanted to empower the brilliant small businesses helping people to live a healthier lifestyle, I needed to:
* Save them from unscrupulous agency sharks
* Pull on my copywriting and PR superhero pants
* Open my own copywriting and PR business specialising in food and fitness
So I did.
Let’s start dazzling your customers with creative copy…
Since that day, I’ve been living the dream which means I get to work with people like YOU! There’s nothing more exciting and satisfying than writing content or creating PR opportunities for food and fitness brands, whose ethos and outlook mirror my own. Knowing that my creative expertise helps you to share your message with the masses, is exactly the reason that I love leaping out of bed every day. I know people like the stuff I do as they’ve written some very lovely things about it.
Work with me today…
So that’s me, now I want to hear all about YOU and YOUR brand. Together, we can create sparkling copy for any occasion – website, blogs, magazine articles to name but a few – that informs, entertains and persuades, by simply combining our fabulous skills. Drop me an email and let’s arrange a time to chat by phone, Skype or meet up for a protein smoothie.
My daily mantra for life…
“Create a life you love, engage in relationships you cherish and do work you’re passionate about. Because life is to be enjoyed not endured. So follow your dreams, embrace change and live what you love.”
of successful projects
We can work together in lots of different ways…
Get in touch…
I’d love to find out more about the projects we can work on together