Hands up if you’ve already ticked one or more of these boxes:

  • You’re a small but perfectly formed awesome food or fitness brand
  • You have a cracking, well-written website (if not, I can help)
  • You’re always on and off Twitter/Facebook/Instagram sending out content that’s interesting, helpful and shareable

You’re doing all of the right things yet there’s a distinct lack of journalists beating a path to your door, dying to write about you and your products or services.

Like everything else, finding PR opportunities, writing creative pitches to interest the most jaded of journos and chasing for an answer eats up precious time that could be spent on others area of your business.

It’s the usual catch 22 situation – you need to get your brand out there to find more customers and clients, but you just don’t have the time or expertise to do it.