Are you wondering why you need specialist website copywriting when you’ve already employed someone to write content for your printed marketing brochure or leaflet?
Surely a quick copy and paste straight onto a web page will save time and money? The short and long answers to this are: no and no, no, no! The first rule of website copywriting club: always write website copy for the web.
You’ve got less than five seconds to catch their eye with the keywords or phrases they’re looking for. Everyone’s busy these days, right? A quick scan over some of the words on your page must be enough to grab them before they get distracted by yet another funny cat video.
You’ve got to immediately impress or else they’re gone.