Why should you bother with the hassle of writing regular blog posts?

Simple – it’s the quickest and easiest way to get regular, fresh copy onto your website. Search engine robots love blog content because it tells them that your site is active, and it means they’ll keep coming back to check out your content.

Your visitors will also love it because blog writing is a great way to assert your authority as an expert. Potential customers want to feel reassured when browsing your website that they’re dealing with the best in the industry. So that means your blog posts need to be well-written, interesting and/or informative, so that people actually want to read them.

Yep, that’s all you need to do for that “Ta da!” moment when you please both the humans and the robots.

What’s that I hear you cry? You haven’t got time to write a blog regularly? Not a problem.